Do creativity techniques enhances employees soft skills?

نویسندگان

چکیده

This research aims to analyze how creativity techniques can enhance workers’ soft skills. In addition, this study understand the environment that surrounds company workers affect their performance. Therefore, a quantitative methodology was developed through questionnaire with 87 answers from employees of large companies in area Marketing and Management. The data studied reliability find relation between techniques, skills work environment, where are inserted. results show most approached comfortable using as way stimulating creative potential enhancing workers, such negotiation, problem-solving innovation. It also found only use best-known Brainstorming Mind Map. These findings focus on need implement more an environment/sessions feel exposing ideas. is recommended start taking into account allows differentiate itself increasingly competitive working world.

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ژورنال

عنوان ژورنال: GeSec

سال: 2023

ISSN: ['2178-9010']

DOI: https://doi.org/10.7769/gesec.v14i7.2499